Team: Reem Alfaiz, Argyro Nicolaou, Michelle Thomas
Our team created a video for Longwood Cyclists, a group of people who live or work in the Longwood area and want to make sure that Longwood gets its share of safe cycling infrastructure in the wake of the GoBoston 2030 campaign. This video is intended for online use and dissemination. We also created an accompanying Poster to be distributed and put up in the broader Mission Hill area.
The data from the GoBoston 2030 dataset show that a large portion of Boston residents are concerned with safe and easy bike access. Our audience is cyclists in Boston, specifically those living in or commuting to the Mission Hill and Longwood areas. We hope to encourage bikers to reach out to the Mission Hill Council Representative, Josh Zakim, and call for infrastructure reform to accommodate and encourage bike commuting as well as sign a petition to be sent to him. The GoBoston 2030 campaign has already shown that Boston’s City Council and the Mayor are committed to some sort of transport infrastructure change. Our video and campaign want to make sure that the Mission Hill area, and Longwood in particular, where so many people work, don’t get left behind in this process.
When looking through the GoBoston 2030 data, we noticed that the majority of questions written in were about issues of access (1297 out of 4719). We took a closer look at these questions and noticed two things; 25% of the questions were asking for safer options for bikers (325 out of 1297 questions), and some of the most striking ones mentioned the Longwood medical area, specifically problems on Huntington Avenue and Longwood Avenue. Some examples:
When do you think the Longwood Medical Area will be connected to the Charles River Bike paths via a barrier separated cycle track or lane?
As a commuter from Watertown to the Longwood medical area, I bike as much as possible. The worst part of my ride by far is the portion on Longwood Avenue. I avoid Huntington Ave at all costs as it is substantially worse.
How are you going to improve bike paths and bike safety on major roads like Boylston St, Brookline Ave and Huntington Ave ?
We chose to create a character from this area using exact quotes from the data. In this way, we are putting a face and giving a voice to questions from the spreadsheet. Creating a character from the area using a combination of voices and issues will help us reach a wide audience and make people personally connect with the issue.
We chose to tell this story as a personal narrative video. A video allows us to show an actual person, making it far easier to relate and pull the audience into the story more. It also allows us to physically show the route of many commuters. This is very relatable to Boston residents and shows recognizable landmarks. It also visually depicts the problems and dangers of a very common commute, while grounding it in reality. This also provides additional impact, clarification for those less familiar with cycling, and intense relatability for cyclists that know the area. Video also lends itself well to changes in mood, letting us shift the tone at the area of the character’s accident to add weight to the incident. The video contains a direct call for action at the end, so viewers feel there is a way they can help bring change to the issues they just witnessed. In all, a video with a character directly rooted in the data creates a more personal data story with direct visual impact at a high level of relatability for Mission Hill and Boston residents.